Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

Traveling in the United States

You have lived in one state, one city all your life and now you want to see more of the United States. To begin a traveling adventure in the United States requires some research. You will need to go online or pay a visit to your local library to get books on traveling within the U.S… You will need to narrow your search down a little bit however because you will never be able to read all the books that are on traveling within the U.S…

Budget could be a deciding factor as to what type of books you will want to get. You may want to check out budget friendly books for family travel. In these types of books you will find the best travel location for a family on a budget. The best places to visit for children and adults. These types of books on traveling within the U.S. will show your places that include package deals. Deals that have entrance fees, hotels and meals all included in one bargain price. If you are traveling within the U.S. with a significant other you may want to check out books with other options.

Traveling within the U.S. with your significant other may make you check out books on bed and breakfasts. This way you can be romantic, relax and see some of the quiet country sides of the United States. These trips can be focused on your likes such as history, skiing, beaches or just romance. If you are traveling alone you might be looking for something totally different.

If you are traveling by yourself within the U.S. you might want to check out books that talk about interesting restaurants, beaches or places to meet other people. You may want to check out books that talk about traveling within the U.S. to secluded places where you can just disappear from the rest of the world for a few days.

No matter what you’re reasoning for traveling within the U.S. the internet is the first place you want to go to do research on your destination or to narrow down where your destination might be. You can also go to your local bookstore and if they don’t have what you are looking for they will be willing to order it in. If you are not sure at all where you want to go head to a local travel agent, they will be able to help you narrow down your choices. They will also lead you to some good books about traveling within the U.S. Good luck on your journey and have fun.

Online Film and Photography Higher Education Opportunities

Online schools and colleges are available to provide students with the accredited educational training they need to obtain a degree in the field of film and photography. Students can gain an education at the associate, bachelor, or master degree level in this field. By enrolling in an accredited online school students can study and train for the career of their dreams from the comfort of home. Training for a career in this field will prepare students for a variety of career in a number of specialized areas.

Online educational programs are available to train students for careers in film and photography. Prospective film and photography students can learn a number of things about gaining an accredited education in this area of the field.

  1. Accredited training is available to students at the associate, bachelor, and master degree level of education.
  2. Career training will teach students how to capture images or videos for a variety of uses in their desired career.
  3. Coursework will vary but may consist of budgeting, camerawork, producing, lighting, scriptwriting, videography, photography, and much more.
  4. Possible careers in this area of the field can include working as key grips, editors, gaffers, photographers, videographers, and many other related professionals.
  5. Gaining an accredited degree in film and photography will provide students with the skills needed to start a successful career.

Students who choose to earn a degree in this field can do so by seeking an accredited online school or college that offers their desired training. With a degree students will be able to enter the workforce prepared for an exciting career.

There are numerous accredited training programs online that offer an education in the field of photography. There are a number of things to know prior to enrolling into an educational program in this area of the field.

  1. Students who choose to enroll in a photography program can earn an accredited associate, bachelor, or master degree.
  2. Training will prepare students to take photographs for various personal or professional reasons.
  3. Training will require students to complete coursework that may include history of photography, film developing, creative expression, digital camerawork, and much more.
  4. With training in these areas students can pursue various careers such as photojournalist, wedding photographer, portrait photographer, artist, and more.
  5. With an accredited education in this area of the field students will be ready to enter into the workforce.

By enrolling in an accredited online school or college and obtaining a degree in photography students will have the opportunity to receive the education necessary to pursue the career of their dreams.

Accredited online learning programs allow students to gain the quality education they need and desire. Accreditation is provided to qualifying online film and photography programs that prove they can provide the best education possible. Agencies like the National Association of Schools of Art and Design ( http://nasad.arts-accredit.org/ ) can fully accredited online schools and colleges. Students can research various degree programs and enroll today to start the path to an exciting career.

DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.

Copyright 2010 – All rights reserved by PETAP.org.

Fashion Jewelry Facts and Care Tips

Why we love fashion jewelry?

Fashion jewelry, also referred to as costume jewelry, is a fun and inexpensive way to express your individual style. Its low cost composition means that it is easy to get your moneys worth of use out of it and allows for a much greater variety of bolder, attention grabbing styles and colors that can be mixed and matched according to your mood or wardrobe.

Caring for your fashion jewelry

Although fashion jewelry doesn’t require much of an investment, it is still important to get the most bang for your buck by taking proper care of your costume jewelry by following a few simple steps:

- NEVER allow fashion jewelry to come in contact with oils, soaps, perfumes, or any harsh chemicals which can fade or even ruin the item.

- ALWAYS remove jewelry before sports, swimming, exercising, washing hands, showering, cleaning, doing laundry, or applying lotions or creams.

- NEVER store jewelry wet. Always dry with a soft cloth before storing.

- When cleaning, be gentle! Use a soft toothbrush and jewelry cleaner that specifically states that it is safe for costume jewelry. Make sure it does not contain acid, alcohol, or ammonia. Only use jewelry cleaner as directed. DO NOT over scrub.

- Store jewelry in a plastic ziploc bag or soft jewelry pouch away from other objects and jewelry items to avoid scratching.

- Store jewelry in a clean, dry, cool, not cold place away from heat and dust.

- Use a jewelry cloth for buffing.

- Regularly check for loose stones.

Fashion jewelry typically consists of three elements:

1. A base alloy such as brass, nickel, aluminum, tin or a combination of metals that has been altered to resemble more precious metals such as silver, gold, or platinum. This is achieved by a variety of methods including:

· tone: Have you ever heard of fashion jewelry that is referred to as silver or gold tone? This means just what the name implies. Tone refers to the color of the metal only. Gold and silver tone jewelry are silver and gold in color but contain no actual gold or silver.

· electroplating: This is probably the most common method. In this process an electric current is used to deposit a thin layer, as little as 2 micro inches (a micro inch is one millionth of an inch) onto the base alloy metal which is immersed in a salt bath solution of the precious metal that will be used to plate the object.

· layering: This method also utilizes the process of electroplating. However, the plated object is immersed for a longer period of time allowing for a much thicker layer of precious metal to be deposited. Layered gold or silver consists of approximately 20-50 micro inches of gold or silver. Although it doesn’t sound like much. This thicker layer results in a much more durable, longer lasting jewelry piece.

· overlay: This method utilizes heat rather than electricity to combine the base metal with the precious metal to form a new alloy. This creates a permanent bond between the metals which creates jewelry that can be as durable and long lasting as the real thing with proper care. Gold overlay jewelry is also sometimes referred to as gold filled. It is generally safer for sensitive skin than costume jewelry made by other methods.

· Technibond: This is considered to be one of the most desirable methods of gold plating because it uses a full 40 micro inches of 14kt gold over .925 sterling silver rather than a typical base alloy. It is the best of both worlds.

· vermeil: This is the top of the line in gold plating. This method uses as much as 100 micro inches of gold over .925 sterling silver and as you can expect is also a bit pricier. It may be worth it for someone looking for something closer to the real thing without paying the exorbitant price for solid gold.

2. Man made stones such as cubic zirconia, crystals, rhinestone, glass, or epoxy are the second component of most fashion jewelry The most popular of which is cubic zirconia because of its physical characteristics. It is used to create simulated versions of precious gemstones such as diamonds, rubies, sapphires, and emeralds. Its sparkly appeal and inexpensive price tag allow for much larger, more glitzy fashion pieces that instantly attract attention. Colored glass can also be used to simulate precious stones and faux pearls. Rhinestone and crystal jewelry is also popular because of its glitzy appeal and color choices. Epoxy and acrylic are plastics that is often used to make inexpensive bead jewelry.

Although typical fashion jewelry consists of man made stones sometimes natural crystals and semiprecious stones such as pearls, topaz, black opal, amethyst, or peridot is used to provide a more fine jewelry appeal.

3. Fashion jewelry may also consist of unusual materials such as wood, stone, and shell which can be either natural or colored.